Market research can be divided into three main stages: the planning stage, including the construction of the questionnaire, the stage of data collection and the stage of analysis of the results of the study.

Below are detailed rules and emphases in each of the steps to ensure the quality of the research. Whether you’re looking into creating a sustainable fashion brand, a copywriting company, or perhaps even an interior design company, you should look into the types of clients that may be available to you from the outset. When you get a professional team on board, this can be made much simpler, for example using

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Create a questionnaire for potential customers? 

Construction of the questionnaire is important because you can easily send these out alongside other research. Answering the research objectives – In the process of building the questionnaire, it is important to first and foremost ensure that it meets the research objectives and provides an answer to the research dilemmas for which the survey was conducted. The order of the questions in the questionnaire – should be determined in a way that prevents biases, ie, a situation should be avoided in which a particular question will affect the manner in which other questions appear after it in the questionnaire.


Validity of the questions – The wording of the questions should be understandable to the interviewees and worded so that the answers we receive are indeed answers to the research question that interests us and for which we wanted to receive answers.


Questionnaire length – The length of the questionnaire should be adapted to the type of population sampled, the interview method (telephone, face-to-face, Internet, etc.) and the type of questions or the difficulty of answering the questions. A questionnaire that is too long can cause impatience and a superficial and unfocused answer to the questions or even abandon the survey in the middle.


Pilot – it is recommended to conduct a pilot (preliminary survey with a small number of interviews) in order to examine the suitability of the questionnaire, the understanding of the questions, the validity of the questions, the duration of the survey, etc.


Questionnaire programming – In case the questionnaire is a computerized questionnaire, appropriate tests must be performed that the programming does indeed correspond to the original questionnaire.

What are packaging studies?

The packaging is not “just” a box or bottle through which we deliver the product to customers. Packaging is an inherent part of the marketing mix. Its role is to create prominence on the shelf, to convey information to the consumer, and no less, to support the brand image. Therefore, when launching a product or replacing an existing packaging with a new one, it is important to check that the packaging fulfills these functions. Sometimes, packaging designers will offer the marketer a number of alternatives, and research will help in choosing between them. If we are looking to create a food brand, making cookies, what packaging works well and what brands are doing this well. The same applies for a sustainable approach; what sustainable fashion brands are creating something that is different to others?

What do you ask in terms of packaging/design? 

In the study, we want to know not only how attractive and pleasing the packaging is to potential consumers, but we will focus most of the questionnaire on the same functions we defined as “tasks” for packaging – creating prominence at the point of sale, motivation for action (strengthening buying intentions), and matching with brand image. You should ask people what they are looking for, as well as just seeing what other brands do. 


A packaging questionnaire almost always also includes a number of open-ended questions, in which the interviewees can express themselves more freely. For example: What do they especially like about the packaging? And more importantly – what do they not like about it? The answers make it possible to diagnose and diagnose problematic elements in the packaging that need to be treated, and successful elements in the packaging that we will be careful to maintain.

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Then comes the marketing!

People starting a business to sell however do not always know how to really do it or improve their sales situation, which requires them to work on it in any business in any field. The trend of expanding the private sector of small businesses continues, with thousands of small and medium-sized businesses opening every year. On the other hand, businesses of a similar size close at the end of two years, so the question arises as to what is not clear to those business owners and why they are failing where more conservative business owners would not have failed in the past.


There is also a big problem among businesses of completely wrong economic conduct from the ground up. Many businesses leverage themselves to death, take out loans to start the business, without putting in a penny, and then be surprised that they find themselves in debt. Put these things aside for a moment. In the present article I am going to talk specifically about the topic of sales, and actually talk about how to increase sales in a business, and why so many businesses fail at it.

How To Increase Online Sales?

Finding more customers to sell to them – sounds obvious? Maybe. There are many ways to market yourself to sell to more people, always have been. The equation is simple – increase customers = increase sales in the business. The difference is that in order to find people and turn them into customers today, it is much easier than in the past and also significantly cheaper. If you used to have to spend tens of thousands on advertising methods in a very limited number of advertising channels, today you have internet and digital marketing in addition to the traditional ways. This is a wise and prudent use of targeting your target audience. No more excuses and no more evasions because your customers are indeed waiting for you there on Google, social media, Facebook, Various sites where you are looking for your advertising and can offer you lucrative deals. Just remember to do it right and define your target audience correctly so you can move on to the next step.

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Retaining customers and increasing sales to each customer – a customer who gets into your shop or uses your products and comes back to you is great. A customer who came to your business but did not buy anything, is still not lost. Improving sales in this business also means being aware of prospects who have not yet become customers. Finding those who are potentially interested in your services and honing in on them to ensure that they are finding you too. 

Good content marketing done properly yields rewards

Proper marketing content brings customers – Organic or sponsored promotion on Google or Facebook or Instagram and the like is part of the right marketing content designed to find your potential customers for your business without wasting time. The constant pumping of your brand by increasing your presence wherever your potential customers are looking for just works. Eventually they will remember your name, be intrigued and enter you. Here you will have the task of leaving them there for a good sale. The target audience of those who are looking for what you have to offer significantly increases the chances of you selling to these people, because that is exactly what they are looking for. Marketing with the help of SEO, organic or sponsored, leaves you in the customer’s consciousness and returns it to you for the purpose of closing the deal properly.

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