From creating a theatre show to putting on a live dance performance, a lot of events require some expert creative direction.

If this is something you or your company does not have any expertise in, you will need to find an agency for all of your requirements regarding creative direction. This is a company who will understand their clients’ vision and translate your wants as effectively as possible on screen or on stage. When you consider how pivotal the role of a creative director is, you see how important it is to find the best agency for the job. This is why you need to assess all of the following points as carefully as possible…


First and foremost, it is essential to look for an agency with a wealth of experience. You definitely do not want to be someone’s practise project. You need to be safe in the knowledge that this agency has put on a wealth of performances many, many times before. This is the only way you will be certain that they have the capability to handle your project. Buy London theatre tickets and view some of the shows that they have been involved in before to get a better understanding.

Time and budget

Does the company have the capability to cater to your time and budget requirements? This is something you should ask from the get-go. So many people spend hours and hours discussing their wants and vision with the creative director in question, and then they end up disappointed when they hear that their budget and/or timeframe is ‘unrealistic’. State your deadline and price range from the beginning and then the agency will be able to tell you what you can realistically expect in return.



The third factor you should consider is the reputation of the company. Go for an agency who has a leading name in the industry. What have previous clients had to say about the service they received? Were they happy with it? Did they enjoy dealing with the company? Were the agency easy to contact? Would they work with them again? Reading reviews is the only way to gain an honest assessment regarding the level of quality you are likely to experience yourself.



All good creative entertainment agencies will have a section on their website dedicated to their portfolio. This will allow you to view the work they have done so far. This is extremely telling. You will be able to see the quality, innovation and of course creation the company in question boasts. You could also do a bit of digging for reviews of the events, productions and alike the company have had a hand in creating. All you need to do is some research online to see what critics and alike have had to say. Did the performance go down a storm? Or, has a lot of the company’s work been harshly criticised? All in all, there is no denying that the portfolio is the most telling aspect when searching for the best agency, and thus may be considered extremely carefully.

Disclosure – This is a partnered post. 


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